--- title: "AI agents are starting to use websites. Is yours ready?" url: "https://pagecore.net/blog/ai-agents-websites/" description: "AI assistants now open websites, fill in forms and compare options for people. What they need from your site, and a 10-point check to get ready." author: "Mahesh Patel" author_url: "https://pagecore.net/about/" published: "2026-11-08" updated: "2026-11-08" topic: "AI and the web" tags: ["Accessibility","AI","AI agents"] publisher: "PageCore (https://pagecore.net/)" --- # AI agents are starting to use websites. Is yours ready? AI assistants now open websites, fill in forms and compare options for people. What they need from your site, and a 10-point check to get ready. Until recently, AI assistants answered questions. Now they also do things: open websites, compare options, fill in forms and come back with a result. A growing share of visits to your site may come from software working for a person, not the person themselves. Agents read websites differently from people. Here is what they need, where they get stuck, and a 10-point check to make your site easy for them to use. > **In short** > > - AI agents, such as ChatGPT’s agent, Perplexity’s Comet browser and Claude in Chrome, can now browse and act on websites for their users. > - They read the page’s text and the names of its buttons and links, much like a screen reader does. > - They get stuck on text inside images, unnamed buttons, pop-ups and information hidden in PDFs. > - Most fixes are good accessibility: clear labels, real text, simple forms. > - Next comes WebMCP, an early proposal that lets a site offer agents named actions such as “book a table”. ![A person looking at a home design website, and beside it the same page as the code an AI agent reads: its heading, menu links and business data, under the words “Same website. Two different views.”](https://pagecore.net/wp-content/uploads/2026/11/ai-agents-websites-1.webp) *The same page twice: what people see, and what an AI agent reads: the page’s text, links and data.* ## What an AI agent does on your site An agent opens your page in a browser, reads it, decides what to do next, then clicks, types and scrolls, just like a person, but faster and without patience for confusion. Several are in everyday use: - **ChatGPT agent** can browse the web and complete tasks for its users in its own browser. - **Perplexity Comet** is a web browser with an assistant that can work across tabs and fill in forms. - **Claude in Chrome** adds Claude to the Chrome browser, where it can read pages and take actions for its user. To understand a page, agents rely on the same things screen readers use: real text, headings, the names of links and buttons, and labels on form fields. If a person using a screen reader would get lost on your site, an agent probably will too. ## Where agents get stuck - **Words inside pictures.** Prices, opening hours or menus shown only as an image are invisible. - **Buttons with no name.** An icon-only button without a label is just “button”. - **Pop-ups and banners** that cover the page and are hard to close. - **Information that only appears on hover** or after a long scroll or animation. - **Key details only in PDFs**, such as menus, price lists or timetables. - **Forms without labels**, or with unusual steps and hidden required fields. - **Checks against bots**, such as CAPTCHAs. They protect you from spam, but an agent will usually stop and ask its user to take over. ## A 10-point check for your website - Your key facts are written on the page as text: what you do, where, prices, opening hours, contact details. - Every page has one clear main heading, with headings in order below it. - Every link and button has a clear name, also icon-only ones. - Every form field has a visible label and a clear error message. - Every meaningful image has a short description (alt text). - Nothing important is only in a picture, a PDF or a hover effect. - Pop-ups do not cover the page on arrival and close easily. - Booking, contact and buying work in a few simple steps, without surprises. - Search data on your pages describes your business: name, address, opening hours (schema.org). - Your site lets the AI search crawlers in, and you know which ones you block (robots.txt). ## What is coming next: WebMCP Today agents have to work out a page the way people do. WebMCP, a proposal from Google and Microsoft, would let a site describe its actions directly, “search products”, “book a table”, so an agent can use them without guessing where to click. It is early: a draft from a W3C community group, with a trial in Chrome for developers. Behind the scenes, WordPress already has something similar on the server: its Abilities API and MCP Adapter, explained in [how MCP lets Claude work inside your WordPress site](https://pagecore.net/blog/wordpress-mcp-claude/). ## Questions ### Do I need to change my website for AI agents? Not completely. Most of what agents need is what good, accessible websites already do: clear text, named buttons, labelled forms. Start with the 10-point check above. ### Will AI agents book or buy on my site without a person? They act for a person, who usually starts the task and confirms important steps, such as payments. ### Should I block AI agents? If people use them to find and book businesses like yours, blocking them means losing those customers. You can still block the crawlers that only collect data for training; they are separate from the ones that search and act. ### Does PageCore help with this? PageCore’s starter sites are built with WordPress’s own blocks, with real text, headings in order and named buttons, which is a good base for both people and agents. ## Sources - [Introducing ChatGPT agent, OpenAI](https://openai.com/index/introducing-chatgpt-agent/) - [Comet browser, Perplexity](https://www.perplexity.ai/comet) - [Google Chrome launches WebMCP in early preview, eWeek](https://www.eweek.com/news/google-webmcp-chrome-ai-web-standard-preview/) - [Does Anthropic crawl data from the web?, Claude Help Center](https://support.claude.com/en/articles/8896518) --- Written by Mahesh Patel for the PageCore blog. 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